Elevator Pitch
Posted by Colleen on Nov 11Top Ten Tips for Creating a Memorable Elevator Speech
1 – Know who you are trying to reach or influence. Understand the specific needs and concerns of your target audience, customer, or client.
2 – Have the end game in mind at the beginning. What result do you want from the conversation?
3 – Keep it brief. If you can’t capture their attention in the first 10 seconds, continuing to talk won’t help!
4 – What’s in it for them? Why should they care about what you have to say?
5 – Talk about your results, not the process. If I ask you what time it is, don’t tell me how the watch works!
6 – Listen and ask relevant questions. The best way to generated interest in others is to be interested in them.
7 – Elevators speeches are not data dumps. Don’t try to tell them everything about everything!
8 – Make it intriguing. You want them to say “Oooh, tell me some more about that!?
9 – Test it and refine it. How are people responding? Are you getting the results you want?
10 – Keep it fresh! If you are bored with it, imagine how your audience feels!
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